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Robert Craig Winery NFT Launches With Cuvée Collective

Robert Craig Winery NFT Launches With Cuvée Collective

This article is brought to you in partnership with Cuvée Collective

Monday, September 12th, marks the official launch of Cuvée Collective’s wine club with the release of the Robert Craig Winery NFT.

Robert Craig produces wines from Napa hillside appellations in very small quantities, and Robert’s Block is the prized single barrel production, only made in exceptional years. The Robert Craig Winery NFT includes access to events, unique experiences, and rare wine allocations.

The NFT wine club is the result of Cuvée Collective working with Dapper Labs on the technology behind the platform using the Flow blockchain. Flow is renowned as the leading blockchain platform for NBA Top Shot, NFL All Day and Crypto Kitties.

As part of the launch, SOMM TV is partnering with Cuvée Collective to give wine enthusiasts a first look behind the scenes of the Wine NFT experience. 

About Robert Craig Winery

Founder Robert (Bob) Craig began his long and storied career in wine at The Hess Collection on Mount Veeder in the 1980s. Before starting his eponymous winery, Bob’s passion for Napa Valley Mountain Cabernet had him spearheading the official recognition of both the Mount Veeder and Spring Mountain District AVAs.

In 1990, with the help of three friends he met at business school in Chicago 25 years earlier, Bob founded Robert Craig Winery and arranged to purchase fruit and custom crush his first commercial release of the 1992 vintage. Then, the 1993 vintage release introduced three Cabernets that remain the core of our business today: Howell Mountain, Mount Veeder, and Affinity. Now, four decades later, Bob Craig remains one of the most important figures in Mountain Cabernet development and production in the history of the Napa Valley.

Today, Robert Craig Winery on the summit of Howell Mountain honors the past while continuing to press ahead with constant innovation in farming, winemaking, and the warmth of experience that our many customers enjoy when they make the long journey to visit and taste with us.

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