The arrival of summer brings forth a plethora of warm-weather activities, from soaking up the sun on sandy beaches to dining al fresco. Amidst these pleasures, one trend trumps them all. In fact, it holds an ability for enjoyment almost anytime and anywhere: #Rosé.
Over the past few years, the sales of rosé wine have skyrocketed, with an impressive upward trajectory. Among the success stories are musicians, athletes, TV and movie stars, and more, who are breaking into the wine industry themselves, often through rosé.
The emergence of these celebrity rosé wine brands not only reflects the changing landscape of the wine industry but also signifies a shift in consumer preferences. The influence of celebrities has played a pivotal role in fueling the remarkable growth of the rosé wine market, captivating both new and seasoned wine lovers.
To illustrate, from stadiums to stages to the silver screen, these familiar faces produce some of the top celebrity rosé available in 2023, with many more continuously joining the fray.
- Miraval Rosé – Brad and Angelina Jolie. The couple started Miraval together, though Angelina has since sold her stake in the company. The still rosé blends Grenache, Cinsault, Rolle (Vermentino), and Tibouren. They also have a sparkling rosé blend of Chardonnay and Pinot Noir.
- Avaline – Cameron Diaz and Katherine Power. The brand boasts 100% organic grapes and minimal intervention. The rosé is a traditional Provençal blend with the addition of Cabernet Sauvignon, giving more complexity.
- Invivo X – Sarah Jessica Parker. The “Sex and the City” star collaborates with New Zealand winery Invivo to produce several wines, including a classic Provençal rosé from the South of France.
- Les Quelles de la Coste Rosé IGP Vaucluse – John Malkovich. Like so many, Malkovich found a love for the South of France and its wines. This wine is 100% Cabernet Sauvignon, with herbal notes and a spice character.
- Carmel Road – Drew Barrymore. The actress-turned-winemaker produces a rosé in the Monterey AVA in California’s Central Coast. It’s a rosé of Pinot Noir and has subsequently been well-received by critics.
- Archer Roose – Elizabeth Banks. For canned wine lovers, Archer Roose is a French-style wine, sustainably sourced from the heart of Provence. It’s a blend of Grenache Noir, Syrah, Carignan, and Grenache Blanc.
- Pure Rosé – Lisa Vanderpump. Known for her appearances on the hit reality TV shows “Vanderpump Rules” and “The Real Housewives of Beverly Hills”, Lisa jumped into the wine world with Pure Rosé. Production for her wine happens in the Côtes de Provence and is a bright-colored blend in the typical Provençal style.
- Pink by Design – Graham Norton. Likewise to Sarah Jessica Parker, comedian Graham Norton also partners with Invivo for his rosé. Differing from Parker’s wine, however, his is a blend of Pinot Gris, Pinot Noir, and Sauvignon Blanc, produced in New Zealand’s Marlborough region.
- Dear Rosé – Lauren Bushnell. “The Bachelor” star received the final rose in the TV series, which consequently could have sparked her idea for her Provence rosé.
- Forever Young – Bethany Frankel. In addition to her 8-season run on “The Real Housewives of New York City”, Bethany has been in the beverage space for nearly 14 years as the founder of Skinnygirl Margaritas. She currently has two rosé wines under the Forever Young label, both made in the Provençal style.
- Rinna Wines – Lisa Rinna. Not to be outdone by Vanderpump or Frankel, Lisa Rinna from “The Real Housewives of Beverly Hills” produces a French-style brut rosé under her label Rinna Wines. It’s a blend of Grenache, Syrah, and Cinsault.
- Fresh Vine Wines – Julianne Hough. The “Dancing with the Stars” host partners with longtime friend and actress Nina Dobrev to produce low-sugar California wines. Their rosé is a blend of Pinot Grigio and Pinot Noir.
- Spade and Sparrows – Kaitlyn Bristowe. Bristowe is known for appearing on “The Bachelor” and “The Bachelorette”, plus launching a wine brand. Her rosé is a California blend of Barbera, Tempranillo, Grenache, Syrah, and Zinfandel.
- Hampton Water Rosé – Jon Bon Jovi. Rockstar Jon Bon Jovi collaborates with his son Jesse and French winemaker Gérard Bertrand for this Languedoc blend of Grenache, Cinsault, Mourvèdre, and Syrah.
- Domaine Bertaud Belieu – DJ Paul Oakenfold. Paul Chevalier, known as DJ Paul Oakenfold, is the brand ambassador for Domaine Bertaud Belieu, produced in St. Tropez in Southern France. Their Prestige wine is a blend of Cinsault, Grenache, Rolle, and Syrah.
- Pink Satin Rosé – Nicki Minaj. The superstar rapper is known for her Grammy-nominated album “Pink Friday”. Now she’s come out with Pink Satin Rosé, made from Barbera grapes, a staple in Northern Italy.
- Maison No. 9 – Post Malone. Say “Congratulations” to Maison No. 9. The Grenache-based rosé is the heart of the brand. Thus, the expression is a tribute to the Mediterranean lifestyle Post and his friends love.
- Sun Goddess – Mary J. Blige. The Grammy-award-winning singer, along with her partner Marco Fantinel, make a Romato-style wine as a tribute to the traditional style made in Italy. It’s 100% Pinot Grigio from the Friuli DOC, as a result of short maceration.
- Côtes de Provence Rosé – Kylie Minogue. Kylie launched Kylie Minogue Wines in the U.K. in 2020 with nine wines, including a rosé. Specifically, the rosé is a Vin de France blend of Grenache with 20% Cinsault. The portfolio also includes a rosé Prosecco.
- Il Palagio Beppe Rosato Toscana IGT – Sting. Il Palagio is an estate in the rolling hills of the Tuscan countryside. It is also the private home of rockstar Sting and his wife, Trudie. The “rosato” is made from 100% Sangiovese.
- The Dreaming Tree – Dave Matthews. Dave Matthews is more than a Virginia-based musician. After owning Blenheim Vineyards in Virginia wine country, he set his sights on California and launched The Dreaming Tree in partnership with Grayson Stewart. As a result, the rosé is a blend of Pinot Noir, Grenache, and Pinot Grigio.
- Organic Rosé – Gary Barlow. Gary Barlow is passionate about producing organic wines just as much as his music. The organic rosé is 100% Tempranillo.
- LVE – John Legend. LVE Wines, Legend Vineyard Exclusives, is a duet made in heaven between Legend and Raymond Vineyards, guided by Jean-Charles Boisset. The rosé is a harmonious blend of Grenache, Syrah, Cinsault, and Carignan.
- 19 Crimes – Snoop Dogg. 19 Crimes is based on the story of individuals banished to Australia for violating one of the 19 crimes during the revolution. Likewise, the wines are meant to rebel against traditional trends. As a result, the rosé is a low-alcohol blend of Zinfandel, Grenache, and Pinot Noir.
- Summer Daze – All Time Low. The Maryland-based rock band produces this rosé from blending Pinot Noir, Pinot Gris, Riesling, Pinot Blanc, Müller-Thurgau, and Gewürtztraminer, all from the Willamette Valley in Oregon.
- Ace of Spades – Jay-Z. The sparkling rosé is a traditional Champagne blend of Pinot Noir, Pinot Munier, and Chardonnay. Unfortunately, the price is also similar to a Champagne house.
- Watermelon Wine Spritzer – Little Big Town. The country music group has a platinum hit called “Day Drinking”, so it only makes sense that they would produce a light, canned rosé for your day drinking needs. They also have rosé bubbles and a watermelon rosé can.
- Canvino – Chris Carraba. As the name suggests, this is another canned rosé from the Northern Italian region of Lombardy, where Chris’s partners are based.
- Healy Rosé – Drew Bledsoe. The 14-year NFL veteran was born and raised in Washington’s Walla Walla Valley. Thus, it makes sense that he would have his winery in the region, producing a 100% Syrah rosé, aged six months “sur lie” (on the lees) in neutral French oak and stainless steel.
- Wade Cellars Three – Dwyane Wade. Wade Cellars launched in 2012 in Napa Valley. The portfolio’s California Rosé was first released following Wade’s retired from the NBA in 2019. The rosé is a Provençal-style wine of Mourvèdre and Cinsault, produced from Lodi, Contra Costa, and Santa Barbara grapes.
- Danica Rosé – Danica Patrick. Though she’s known for speed as a race-car driver, this rosé aims to get people to slow down and connect. The wine is a Provençal blend.
- Heritage 91 – CJ McCollum. Even though he’s still an active NBA athlete with the New Orleans Pelicans, that doesn’t stop CJ from pursuing his passion for wine. That passion came during his time on the Portland Trail Blazers, with his rosé coming from 100% Willamette Valley Pinot Noir.
- Chosen Family Wine – Channing Frye. Another former Portland Trail Blazer, Channing was also bitten by the wine bug in Oregon. Consequently, Chosen Family started in 2020 in partnership with teammate Kevin Love. Their Willamette Valley expression is also a rosé of Pinot Noir.
Other Celebrity Rosé Wines
- SAVED Magic Maker – Scott Campbell. As a famous tattoo artist, the visual of a bottle of his rosé is as much of an experience as tasting it. In this case, his unique blend encompasses Pinot Noir, Sangiovese, Muscat, Cabernet Franc, and Grenache.
- Babe – The Fat Jew. Millennials most likely remember social media sensation Joshua Ostrovskey by his moniker, The Fat Jewish. Joshua initially started Swish Beverages with White Girl Rosé in 2015. He subsequently makes rosé wines under different labels. Babe rosé is a lightly-carbonated California blend.
- Elegante Rosato – Gordon Ramsay. Chef Gordon Ramsay produces his rosé with winemaker Alberto Antonini. The rosé is a Tuscan-style blend of Montelpuciano, Sangiovese, and Merlot from Tuscany and Abruzzo.
- Bellissima Christie Brinkley. Another fan of Italian wines, model Christie Brinkley developed Bellissima (Italian for “Beautiful”) as a 100% organic and vegan portfolio exemplifying the wines of Italy. The rosé prosecco is a traditional blend of Glera and Pinot Nero (Pinot Noir) using the Charmat method.